Fratello's List of Microbrands to Keep an Eye On

Like many watch enthusiasts, I devour the content on fratello.com pretty voraciously. So it’s always nice when they dedicate content to independent and microbrand watches.

The latest, a list of brands they’re keeping an eye on in 2023, is up now. Lots of the usual suspects – Baltic, Traska, and Serica – are mentioned, but there are a number that I actually hadn’t heard of much – and even one I hadn’t encountered yet at all.

Have a look: The Best Microbrands To Keep An Eye On In 2023 — Baltic, Straum, Airain, Serica, And More